Our academy is aimed at preparing attendees on all aspects of a hotels revenue management & distribution strategy. From creating a dynamic pricing strategy, accurate forecast methodologies through to effective channel management, delegates take away from these sessions, personalized action plans ready to implement in their hotels.
- Re-defining RM as business development
- The core components of RM practice
- Integrating RM, sales & marketing & distribution
- Utilising product positioning as an RM tool
- Proactive forecasting & optimization techniques
- Creating a dynamic pricing structure
- The current hotel distribution landscape
- 2009 UK/European online distribution trends
- Channel, cost, price: managing the relationship
- Channel management: the connectivity challenge
- Impact of content & rich media
- Social Media Strategies (Facebook, Twitter)
- How to create an integrated distribution strategy
Current Status as of August 2010: 2010/2011 location & date schedule to be announced in the coming weeks.
Workshops are priced at EUR295/GBP265 per session or EUR395/GBP365 for both days. Discounts apply for early-bookers and group bookings (3 or more delegates)
For more information about the academy or to registrater, please contact +49 30 219 19 520 or email academy@yeeld.com
The Yeeld Academy aims to prepare anyone within a hotel organisation with responsibility for business delegate. Positions include:
Managing Directors, General Managers, Directors of Sales & Marketing. Revenue Managers, Reservations Managers, Front Office Managers, Reservations Supervisors